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ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds.

Many ALEX products have received the most prestigious honors in the industry including over 300 awards from toy review organizations and leading consumer magazines.

ALEX helps start children on a lifetime of learning and discovery.


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Alex Singles Strip
[Code: AX993]
Assortment of 4 fashion accessory mini kits. Craft on the go Best Friends - Frienship W..
MVR 49.00 MVR 25.00 [49% OFF]
Excl. GST: MVR 23.58
Alex Yoga Activity Blocks
[Code: AX245002-5]
ALEX Active Yoga Activity Blocks allows kids to work on strength balance and focus while playing ..
MVR 289.00 MVR 145.00 [50% OFF]
Excl. GST: MVR 136.79
Alex 1,2 Tie My Shoe
[Code: AX570WN]
It's a lesson card. It's a bright giant shoe. Any way you look at it, it's a fun way to learn shoe..
MVR 429.00 MVR 215.00 [50% OFF]
Excl. GST: MVR 202.83
Alex 7 Clay Tools
[Code: AX263C]
7 unique tools to cater to your clay’s design! For all ages ..
MVR 39.00
Excl. GST: MVR 36.79
Alex Paper Weaving
[Code: AX1427]
It's not just drawing or painting that can make picturestry weaving too! It's easy and fun! Weave ..
MVR 319.00 MVR 160.00 [50% OFF]
Excl. GST: MVR 150.94
Alex Ribbon Headband
[Code: AX723W]
One headband that goes with every outfit? Now, you can have it with Ribbon Headbands! Includes pla..
MVR 369.00 MVR 185.00 [50% OFF]
Excl. GST: MVR 174.53
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