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ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds.

Many ALEX products have received the most prestigious honors in the industry including over 300 awards from toy review organizations and leading consumer magazines.

ALEX helps start children on a lifetime of learning and discovery.


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Alex 24 Rainbow Modeling Clays
[Code: AX266R]
Modeling clay in 24 rainbow colors (17 oz/500g). For all ages ..
MVR 99.00
Excl. GST: MVR 93.40
Alex 3D Illusion Tattoos
[Code: AX623120-5]
ALEX Spa 3D Illusion Tattoos are a temporary way to make a lasting impression! Use water and the ..
MVR 149.00
Excl. GST: MVR 140.57
Alex 8 Masking Tape
[Code: AX528]
Dress up artwork, cards, notebooks and more with colored masking tape. Easy to rip, making it grea..
MVR 169.00
Excl. GST: MVR 159.43
Alex Busy Bead Maze Race Around
[Code: AX1996Z]
Get ready for a day at the races! Little ones can move the chunky bead pieces shaped like a car, ..
MVR 1,259.00
Excl. GST: MVR 1,187.74
Alex Color A Peace Bag
[Code: AX509P]
Design and color your own bag! Use the bright markers to fill-in the preprinted peace sign design ..
MVR 579.00
Excl. GST: MVR 546.23
Alex Cupcake Craft
[Code: AX1419-5]
Make a crown, princess friends, flowers and little creatures. It’s easy with Cupcake Craft! Use c..
MVR 199.00
Excl. GST: MVR 187.74
Alex DIY Chain Bracelets
[Code: AX1734-5]
Friendship bracelets you may want to keep for yourself, instead of giving them to friends! Everyt..
MVR 279.00
Excl. GST: MVR 263.21
Alex DIY Cobra Bracelets
[Code: AX733C-5]
Cobra Bracelets are sporty, chic and fun to make! Plus, they are also one of the hottest fashion ..
MVR 229.00
Excl. GST: MVR 216.04
Alex DIY I Love Heart Charm Bracelets
[Code: AX736L-5]
Put a little charm into your handcrafted bracelets. The I Heart Charm Bracelet craft kit includes..
MVR 319.00
Excl. GST: MVR 300.94
Alex DIY Infinity Jewelry
[Code: AX1736-5]
Paint 10 metal charms in glittering colors! For ages 8 Create earrings, bracelets and necklaces w..
MVR 319.00
Excl. GST: MVR 300.94
Alex Duct Tape Jewelry
[Code: AX766W]
Ready for the latest craze in duct tape? Kick it up a notch with jewelry accented with our new me..
MVR 399.00
Excl. GST: MVR 376.42
Alex Duct Tape Party
[Code: AX769X]
Duct tape bags, accessories and jewelry are so fun to make! Duct Tape Party is a deluxe kit with ..
MVR 479.00
Excl. GST: MVR 451.89
Alex Eco Crafts Paper Making Kit
[Code: AX147WN-5]
Learn the art of paper-making with this all inclusive kit designed for kids. Recycle your own pap..
MVR 309.00
Excl. GST: MVR 291.51
Alex Friends 4 Ever
[Code: AX737WX]
Show your infinite style with luxe charm accessories you make yourself without glue or tools. This ..
MVR 409.00
Excl. GST: MVR 385.85
Alex Geek Chic
[Code: AX611150-1]
ALEX Toys DIY Wear Geek Chic is an all-in-one kit that contains everything you need to get a head..
MVR 389.00
Excl. GST: MVR 366.98
Alex Gigantic 3 In 1 Net Set
[Code: AX774X]
Get ready for big outdoor fun! Play 3 over the top, over-sized games in your backyard, the park or..
MVR 909.00
Excl. GST: MVR 857.55
Alex Grow Crystal Jewelry
[Code: AX611130-3]
ALEX Toys DIY Wear Grow Crystal Jewelry give a young jewelry maker the unique experience of growi..
MVR 259.00
Excl. GST: MVR 244.34
Alex Magnetic Letters 36pcs
[Code: AX431-3]
Magnetic Letters can be used on refrigerators, magnetic boards and lots of other places! Learn th..
MVR 119.00
Excl. GST: MVR 112.26
Alex Make A Statement Necklace
[Code: AX611120-3]
ALEX Toys DIY Wear Make-A Statement Necklace is a bright and creative way to express yourself. Cr..
MVR 259.00
Excl. GST: MVR 244.34
Alex My Sewing Kit
[Code: AX191T]
Time away from the computer screen or television can be a great opportunity for learning a new cra..
MVR 509.00
Excl. GST: MVR 480.19
Alex My Sticker Art
[Code: AX524W]
Little ones will love to play with all the bright, colorful stickers in My Sticker Art! Create fou..
MVR 259.00
Excl. GST: MVR 244.34
Alex My Wall Easel
[Code: AX31N]
Turn any wall space into place for creating art or displaying your work with My Wall Easel-White. ..
MVR 1,389.00
Excl. GST: MVR 1,310.38
Alex Paint Ice Jewelry
[Code: AX130W]
Beautiful ice beads can be accented with colorful painted deigns to become even more special. Pain..
MVR 339.00
Excl. GST: MVR 319.81
Alex Paper Tube Ocean
[Code: AX1418-5]
Look what you can make with paper tubes! A goldfish, seahorse, lobster and a jellyfish. This kit ..
MVR 179.00
Excl. GST: MVR 168.87
Alex Pirate Matching
[Code: AX1462]
Sail away on a memorable voyage with Pirate Matching! This memory skill game comes in a cool pirate-..
MVR 369.00
Excl. GST: MVR 348.11
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