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ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds.

Many ALEX products have received the most prestigious honors in the industry including over 300 awards from toy review organizations and leading consumer magazines.

ALEX helps start children on a lifetime of learning and discovery.


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Alex 8 Masking Tape
[Code: AX528]
Dress up artwork, cards, notebooks and more with colored masking tape. Easy to rip, making it grea..
MVR 169.00
Excl. GST: MVR 159.43
Alex Duct Tape Jewelry
[Code: AX766W]
Ready for the latest craze in duct tape? Kick it up a notch with jewelry accented with our new me..
MVR 399.00
Excl. GST: MVR 376.42
Alex Gigantic 3 In 1 Net Set
[Code: AX774X]
Get ready for big outdoor fun! Play 3 over the top, over-sized games in your backyard, the park or..
MVR 909.00
Excl. GST: MVR 857.55
Alex Magnetic Letters 36pcs
[Code: AX431-3]
Magnetic Letters can be used on refrigerators, magnetic boards and lots of other places! Learn th..
MVR 119.00
Excl. GST: MVR 112.26
Alex My Sewing Kit
[Code: AX191T]
Time away from the computer screen or television can be a great opportunity for learning a new cra..
MVR 509.00
Excl. GST: MVR 480.19
Alex Singles Strip
[Code: AX993]
Assortment of 4 fashion accessory mini kits. Craft on the go Best Friends - Frienship W..
MVR 49.00
Excl. GST: MVR 46.23
Alex Yoga Activity Blocks
[Code: AX245002-5]
ALEX Active Yoga Activity Blocks allows kids to work on strength balance and focus while playing ..
MVR 289.00
Excl. GST: MVR 272.64
Alex 1,2 Tie My Shoe
[Code: AX570WN]
It's a lesson card. It's a bright giant shoe. Any way you look at it, it's a fun way to learn shoe..
MVR 429.00
Excl. GST: MVR 404.72
Alex 5 Tropical Gel Pens
[Code: AX975F]
Gel pens in 5 bright tropical colors! For all ages ..
MVR 79.00
Excl. GST: MVR 74.53
Alex 6 Metallic Oil Pastels
[Code: AX203M]
6 bright metallic colors! For all ages ..
MVR 79.00
Excl. GST: MVR 74.53
Alex 7 Clay Tools
[Code: AX263C]
7 unique tools to cater to your clay’s design! For all ages ..
MVR 39.00
Excl. GST: MVR 36.79
Alex ABC Painting Sponges (26pc)
[Code: AX320]
There's so much you can do with ABC Painting Sponges. Dip in paint and use to decorate a child's n..
MVR 149.00
Excl. GST: MVR 140.57
Alex Acrylic Paint Tin Set
[Code: AX973AC]
A light portable tin case! For all ages Comes with paint brush. 0.17 fl oz/5ml tubes of a..
MVR 119.00
Excl. GST: MVR 112.26
Alex Bling Blocks
[Code: AX133W]
Make colorful, chunky jewelry with Bling Blocks! Create looks that are uniquely your own by string..
MVR 399.00
Excl. GST: MVR 376.42
Alex Flash Cards - 123
[Code: AX1432]
Go beyond standard flash cards with 123 Flash Cards! These flash cards promote even more learning ..
MVR 399.00
Excl. GST: MVR 376.42
Alex My Drop Cloth
[Code: AX310]
For all those crafty projects when tables and floors need protection, here’s a heavyweight, vinyl ..
MVR 209.00
Excl. GST: MVR 197.17
Alex Paper Weaving
[Code: AX1427]
It's not just drawing or painting that can make picturestry weaving too! It's easy and fun! Weave ..
MVR 319.00
Excl. GST: MVR 300.94
Alex Playmat
[Code: AX47W-1]
Perfect for busy Moms and tots on-the-go! All roads will lead to fun with this take along play ma..
MVR 309.00
Excl. GST: MVR 291.51
Alex Ready Set Count
[Code: AX1464]
Finger puppet counting friends are as easy as 1-2-3! Learn number, counting and easy math concepts..
MVR 319.00
Excl. GST: MVR 300.94
Alex Ribbon Headband
[Code: AX723W]
One headband that goes with every outfit? Now, you can have it with Ribbon Headbands! Includes pla..
MVR 369.00
Excl. GST: MVR 348.11
Alex Rub A Dub Bag For The Tub Mesh Bath
[Code: AX630]
Use Bag for the Tub to keep bath time toys tidy and organized. The fast-drying, colorful mesh bag ..
MVR 189.00
Excl. GST: MVR 178.30
Alex Tracing Paper
[Code: AX277W]
Add tracing paper to your art supply stash. This tracing paper pad it measures  9″ x 12″ (22...
MVR 159.00
Excl. GST: MVR 150.00
Alex Watercolor Pencils
[Code: AX282-12]
12 hues of watercolor pencils make it a breeze to create beautiful masterpieces when blended with ..
MVR 89.00
Excl. GST: MVR 83.96
Alex Window Markers
[Code: AX741-4]
Why see the world through clear windows, when you can color them with window markers? These glass ..
MVR 179.00
Excl. GST: MVR 168.87
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