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ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds.

Many ALEX products have received the most prestigious honors in the industry including over 300 awards from toy review organizations and leading consumer magazines.

ALEX helps start children on a lifetime of learning and discovery.


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Alex 24 Rainbow Modeling Clays
[Code: AX266R]
Modeling clay in 24 rainbow colors (17 oz/500g). For all ages ..
MVR 99.00
Excl. GST: MVR 93.40
Alex 3D Butterfly Lights
[Code: AX580130-5]
Shrinky Dinks 3D Butterfly Lights turns your bedroom into a butterfly habitat that lights up! The..
MVR 389.00
Excl. GST: MVR 366.98
Alex 3D Illusion Tattoos
[Code: AX623120-5]
ALEX Spa 3D Illusion Tattoos are a temporary way to make a lasting impression! Use water and the ..
MVR 149.00
Excl. GST: MVR 140.57
Alex 8 Masking Tape
[Code: AX528]
Dress up artwork, cards, notebooks and more with colored masking tape. Easy to rip, making it grea..
MVR 169.00
Excl. GST: MVR 159.43
Alex Boho Style Kit
[Code: AX611160-1]
ALEX Toys DIY Wear Boho Style is an all-in-one kit that contains everything you need to get a hea..
MVR 389.00
Excl. GST: MVR 366.98
Alex Busy Bead Maze Race Around
[Code: AX1996Z]
Get ready for a day at the races! Little ones can move the chunky bead pieces shaped like a car, ..
MVR 1,259.00
Excl. GST: MVR 1,187.74
Alex Color &  Cuddle  Pony
[Code: AX69WH]
ALEX Toys Craft Color and Cuddle Washable Pony gives you a whole new toy whenever you want one. C..
MVR 279.00
Excl. GST: MVR 263.21
Alex Color A Kitty Cat Lunch Bag
[Code: AX506K]
Get your lunch ready because you are going to want to show off this lunch bag! Design and color yo..
MVR 369.00
Excl. GST: MVR 348.11
Alex Color A Peace Bag
[Code: AX509P]
Design and color your own bag! Use the bright markers to fill-in the preprinted peace sign design ..
MVR 579.00
Excl. GST: MVR 546.23
Alex Color A Pirate Backpack
[Code: AX510P]
Color your own backpack and carry all your favorite stuff! The Pirate Color A Backpack includes 5 ..
MVR 509.00
Excl. GST: MVR 480.19
Alex Cupcake Craft
[Code: AX1419-5]
Make a crown, princess friends, flowers and little creatures. It’s easy with Cupcake Craft! Use c..
MVR 199.00
Excl. GST: MVR 187.74
Alex DIY Big Bows Accessories Kit
[Code: AX602103-5]
ALEX DIY Big Bow’s Hair Accessories lets young fashion designers create something pretty, somethi..
MVR 199.00
Excl. GST: MVR 187.74
Alex DIY Bro Bands
[Code: AX1604]
Make candy wrapper wearable art! Make bracelets, necklaces, headbands and more by folding and linkin..
MVR 269.00
Excl. GST: MVR 253.77
Alex DIY Chain Bracelets
[Code: AX1734-5]
Friendship bracelets you may want to keep for yourself, instead of giving them to friends! Everyt..
MVR 279.00
Excl. GST: MVR 263.21
Alex DIY Cobra Bracelets
[Code: AX733C-5]
Cobra Bracelets are sporty, chic and fun to make! Plus, they are also one of the hottest fashion ..
MVR 229.00
Excl. GST: MVR 216.04
Alex DIY I Love Heart Charm Bracelets
[Code: AX736L-5]
Put a little charm into your handcrafted bracelets. The I Heart Charm Bracelet craft kit includes..
MVR 319.00
Excl. GST: MVR 300.94
Alex DIY Infinity Jewelry
[Code: AX1736-5]
Paint 10 metal charms in glittering colors! For ages 8 Create earrings, bracelets and necklaces w..
MVR 319.00
Excl. GST: MVR 300.94
Alex DIY Pixel Jewelry
[Code: AX1731-5]
Flashback to the ’80s!  Create 17 accessories from 40 pixel designs, including earrings, nec..
MVR 279.00
Excl. GST: MVR 263.21
Alex DIY Pretty Pearl Jewelry
[Code: AX1738-5]
A rose by any other name wouldn’t look as cute! For ages 8 Create and wear your own earrings, hai..
MVR 259.00
Excl. GST: MVR 244.34
Alex Diy Ultimate Friendship Bracelet Party
[Code: AX137X-5]
Invite a friend over – the ultimate friendship bracelet making kit is here. All the materials to ..
MVR 479.00
Excl. GST: MVR 451.89
Alex Doodle Cake Crayons
[Code: AX174W]
Who says crayons have to be thin and straight? Make them cupcake shaped! Use the crayon crumbles ..
MVR 209.00
Excl. GST: MVR 197.17
Alex Duct Tape Jewelry
[Code: AX766W]
Ready for the latest craze in duct tape? Kick it up a notch with jewelry accented with our new me..
MVR 399.00
Excl. GST: MVR 376.42
Alex Duct Tape Party
[Code: AX769X]
Duct tape bags, accessories and jewelry are so fun to make! Duct Tape Party is a deluxe kit with ..
MVR 479.00
Excl. GST: MVR 451.89
Alex Eco Crafts Paper Making Kit
[Code: AX147WN-5]
Learn the art of paper-making with this all inclusive kit designed for kids. Recycle your own pap..
MVR 309.00
Excl. GST: MVR 291.51
Alex Eco Crafts Scrapbook
[Code: AX166W]
Celebrate all the special memories of your child’s life — and create new ones — while making a pe..
MVR 339.00
Excl. GST: MVR 319.81
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